Mr Kipling

Mr Kipling is a brand of cakes, pies and baked goods marketed in the United Kingdom and Ireland. It was introduced in May 1967 (at a time when cakes were more often bought from local bakers), to sell cakes of a local baker’s standard to supermarkets, and grew to become the United Kingdom’s largest cake manufacturer by 1976.[1] The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007

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